THE HOUSE OF
Max AzriaThe nose behind this fragrance is Stephen Nilsen
BCBG Max Azria
Description
The story behind this fragrance
BCBG Max Azria by Max Azria is a Floral Fruity fragrance for women. BCBG Max Azria was launched in 2011. The nose behind this fragrance is Stephen Nilsen. Top notes are Strawberry and Cherry; middle notes are Rose, Violet, Jasmine and Lily-of-the-Valley; base notes are Musk, Sandalwood and Orris Root. BCBG Max Azria Group launches a new fragrance in August 2011. The fragrance BCBG Max Azria is delivered in a wonderful pink bottle with a stopper stylized as flower petals. “It is our first perfume for the BCBG Max Azria, so we are very, very excited,” said Lubov Azria, chief creative officer of the BCBG Max Azria Group and spouse of Max Azria. The first fragrance is created in collaboration with the New Wave. The very design of the bottle is tightly connected with the design of the brand’s logo. Butterflies on the logo have turned into romantic deep-pink petals that leisurely blossom on the stopper. The fragrance is created by Givaudan perfumer Stephen Nilsen, and it stands out distinctly as it offers flowery-fruity notes softened by a cream powdery veil. Pleasant surprise waits in the top notes: the chords of wild strawberry, black cherry and French Kir Royal cocktail (a cocktail of black currant liqueur and white wine). The heart reveals jasmine, lily of the valley, rose and violet, while the base notes introduce powdery nuances of iris root, creamy cadence of sandalwood and sensual musky veil. The fragrance launches August 1, and it will be available in bottles of 50 and 100ml EDT. Along with the fragrance, the collection will also offer 200ml shimmering body lotion and 150ml perfumed body cream.
The Composition
A symphony of notes that unfold over time
TOP NOTES
First impression · 15–30 minutes
HEART NOTES
The soul · 2–4 hours
BASE NOTES
The lasting impression · 4+ hours
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