THE HOUSE OF
Alfred SungThe nose behind this fragrance is James Krivda
Pure
Description
The story behind this fragrance
Pure opens with a bright tang of marigold and tangerine that feels almost edible, softened by orchid's creamy whisper. The heart blooms into a dense floral garden—gardenia and peony lend warmth while freesia skitters across like cool silk, and pineapple adds a subtle tropical sweetness that keeps the florals from turning heady. As it settles, amber and cinnamon ground the composition with a soft spice and honeyed depth, woody notes anchoring everything into skin-like comfort.
The Composition
A symphony of notes that unfold over time
TOP NOTES
First impression · 15–30 minutes
HEART NOTES
The soul · 2–4 hours
BASE NOTES
The lasting impression · 4+ hours
Perfect For
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