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Alfred Sung

19 Fragrances

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The Heritage

The House of Alfred Sung

Alfred Sung draws from nearly two decades of floral, fresh, and gourmand architecture—a sensory arc that moves between dewy petals and warm vanilla skin. The house leans into brightness: crisp florals layered with citrus and aquatic textures dominate the catalogue, punctuated by creamy, dessert-tinged warmth. Between 1986 and 2009, compositions unfold with restraint and sweetness in equal measure, favoring approachable florals over dense orientals. The prevailing mood is luminous and softly indulgent—cool florals opening into buttery, honeyed depth.

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Fragrances

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The Collection

Signature Fragrances

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