The Heritage
The House of Ted Baker
Ted Baker's two-decade trajectory moves through woody depth and fresh clarity, anchored by gourmand warmth. Twenty-two fragrances trace a sensibility attuned to clean woods layered with spice, citrus, and amber—compositions that balance brightness against resiny undertones. The gourmand thread, woven throughout, softens the woody spine with vanilla and caramel notes, pulling the house away from austerity toward approachable comfort. From 1998 through 2020, this progression reveals a house refining a singular vision: polished woods that breathe, never austere, often candied at the edges.
22
Fragrances
The Collection
