Superworldunknown

Superworldunknown by B Never Too Busy To Be Beautiful is a Floral Fruity Gourmand fragrance for women and men. Superworldunknown was launched in 2003. The nose behind this fragrance is Simon Constantine. The fragrance features Cacao, Lime, Amalfi Lemon, Bergamot, Juniper Berries, Petitgrain, Rose, Vanilla, Cassis and Ylang-Ylang. "In 2003 when B Never Too Busy to be Beautiful was launched, a tall Swedish singer called Karin Park called into the store. Charismatic and fiercely individual, she chose the perfume LadyBoy. We talked about music inspiring fragrance and she left her album, ‘Superworldunknown’ as a source of inspiration and we explained that a fragrance can take several years to perfect. Inspired, we started work exploring several themes from the album. Being a Swede living in Denmark, Karin’s music had a hint of sea and moor. Different themes were blended and time passed. Then she came in again full of ideas about circus rings and fairgrounds. The work followed the muse and a tent sprung up on the moors. The result? Superworldunknown. If running away to join the circus smells of something good, this is it. The smell of candy floss, sherbert fountains, toffee apples and the seaside, yet sophisticated… escapist perfumery really. Clever use of cocoa and vanilla absolute with cassia makes this fragrance really edible without having a single character that you can be labelled with. And a new blend of juniper berry adds a breath of Norwegian fresh air and walking in the hills in summer, a new material made from tonka beans to provide a hint of reassurance. Petigrain and bitter orange mixed with lime, lemon and bergamot create a dizzy fairground ride of top notes. All bouqueted with rose absolute and ylang ylang," Simon Constantine